I was going to buy a micra for my wife for her keychain. She wanted siscers in her purse to cut the string/plastic that some stores use to hold shoes together so that she could try them on. She didn't want anything "ugly", and apparently stainless is "ugly". I bought one of the blue micras, and she has had it on her keychain for years. The paint has worn 90%, and is now truely ugly, but she has grown quite dependent on it, and won't give it up.
Color is always there for those of us bored with plain, utility, stainless or black knifes and multi tools. But more importantly, think of color as adding "cuteness" or "style" for those not of the survival mindset and that might not carry a multi tool in its plain format.
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The Seeker