Save your pennies, or better yet, give blatant hints to you loved ones that you'd like one of those for a birthday or other holiday. Now that they have their own web site it is easier to sneek the link into the bottom of an e-mail.
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By the way, when the time comes I'd suggest you just get the longer extended version since they'll hold both the REI matches and regular matches. I've found the strike-anywhere matches I have at home (Diamond brand??) are too long to fit in their standard length match case.