Thanks to all for the replies. Looks like I'll try one of the BurnFree or BurnJel products.
I have tried the Aloe w/ Lidocaine , didn't seem to make a whole lot of difference, but then again, the bottle I had at home was probably a couple of years old at that point.
Advice concerning use of cold compresses and not applying any sort of gel or cream to more serious burns has not gone unheeded.
From what I understand, it's ok to apply an antibiotic ointment to a second or third degree burn after some amount of time has elapsed (on the order of a day) to prevent infection. Any of the professionals here have an opinion on this?