Totally agree! Fresh Aloe is by far the best treatment for any kind of minor burns. Aloe vera gels that are sold in stores are not as effective since active ingredients are broken down rapidly following the leaf removal from the Aloe plant. The trick is to squeeze the goo out of the aloe leaf onto the burn asap before the tissue damage takes place. This approach is obviously not practical in the field.
Burn Jel has lidocaine in it, in addition to water soluble gel that dissipates heat. So if anyone is allergic to lidocaine don't use it. IMO this is a better product since it provides immediate pain relief as well.
Burn Free does not have any "active" ingredients, just the gelling agents with water and some Tea Tree oil (natural antiseptic). It acts by cooling the burned skin.
I used Burn Jel when my wife got burned by liquified cheese that dripped from an overheated sandwich on her hand. As she reported the burn was extremely painfull, but after Burn Jel (one with lidocaine) was applied, pain decreased by something like 70%.
I used Burn Free on a minor sunburn with good results.