Totally true. There are plenty of "experts" out there. I found this site because of another site's Altoid Survival kit pictures and descriptions. It's hardly a patented item! But, like the article, it doesn't necessarily explain the whys or the hows. I came here for that, and I agree with Doug. A letter to the editor isn't amiss here.
One thing is for sure, it will get some people interested in the gear they carry and survival. Both are positives. The fact that some guy makes money off of it? Well, there are plenty of people here who make money off of it! <img src="/images/graemlins/smile.gif" alt="" />
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Experience is a hard teacher because she gives the test first, the lesson afterwards.