Here in Florida they are doing PSA's on TV that have the taped calls from people frantic in trying to get help during (insert any of the recent past hurricane names here). You hear these people calling and begging for help. "If you don't send someone.....we'll die...." " I'm sorry sir but we can not respond because of the storm." *silence*

Hopefully it will move at least a few people to do some preparation. Even if it is only to decide to drive far away early on.