We don't appear to have Beiersdorf as a brand in the UK, but if the interweb is to be believed, Beiersdorf own the Elastoplast brand which is one of the more popular brands here. Are they distinct brands over there? The packaging certainly looks similar to the http://www.spservices.co.uk/product_info.php/cPath/91_240/products_id/2401 elastoplast classic brand here.