I just ran across this information from United Animal Nations. It seems quite complete, and offers advice and a supply list for dogs, cats, reptiles & amphibians, and horses.
http://www.uan.org/ears/disaster_tips.html

They also have brochures for spreading the word, $.30 each, although the first 5 are free. The brochures are pretty basic, and would fit in with your wanting to inform people without scaring them with too many details. I am thinking that a $20 order as a gift to my vet's office could get 65 people to start thinking about what could happen, and what they can do about it.

Sue

Yippee!
See the furkids do matter <img src="/images/graemlins/smile.gif" alt="" />

Great site Sue. I've tried to think things through regarding this issue, but there are some things here I left out. Thanks!

"furkids" LOL! I love my furkids!

I would add three items to the first aid kit - Hydrogen Peroxide and active charcoal - both for poisoning - the HPer to induce vomiting and the charcoal to absorb toxins. I'd also include a muzzle. If the dog is injured, the dog may attempt to bite while you're working on him. Another thing to consider is dog "booties" if you're in a urban environment and may have to go through rubble.

I did not see this mentioned: CHIP YOUR PETS PEOPLE!!!!! I register my dog, make sure his shots are up to date, maintain a nice 6' fence. All that don't mean squat if he gets lost. A chip costs $34 and lasts forever. Get it done guys, it's worth it.

they do mention it in the section for cats and reptiles/herps

Where do you get a chip put in / purchased??

Usually you get the chips put in at vet's offices.. sometimes pounds/ shelters/resuces will chip an animla before it's adopted.

Exellent site! <img src="/images/graemlins/laugh.gif" alt="" />
I am adding link to my site's information section right now.