Just thought I'd pass it along:

http://www.coolhail.com/coolhail_emergency_kit_016.htm

Thanks for the link Jim, it was kinda interesting:

I like how the kit is laid out except for one problem....most of the contents are of very cheap quality that I could go get right now at Wal-mart. Gee, is this what is being done? I know this because I frequently browse for kit ideas sometimes when at Wal-mart.

Looked at the contents, looks reasonable. Looked at the price, Not reasonable. For that money I could build a much more capable kit and have change.

You're exactly right, Leigh, I just don't wanna go add it all up. The Winchester knives and multitools (Yes, I owned them - and got rid of them) are el cheapo quality and cost usually in the $8-$12 range. They do have a new line of Chinese-made Winchester knives/multi-tools just out in Wal-mart though that I cannot pre-judge and have heard nothing on yet. Ozark Trail brand-name things usually are all poorly made (I should know - I have bought them, used them, still have some, have thrown some away). I swear by the Smith's Diamond Pocket Stone though, I own two or three of them.(around $5.88 last time I bought one). But I am a person who sharpens knives alot and someone with inexperience might need an "assisted angle" (or whatever the terminology) sharpener in their kit. I have seen the waist pack with water bottles for $12.88, I think it was. I think I know of that particular low-quality compass the picture shows too. There are some good items. I'll skip the rest of the bad and save my breath.

I think I would make a better quality kit and sell it for less if I were this particular person. To me, not to do so woud be unethical. But, again, my values are different, and I don't look at survival in just $$$ Quality in the kit is essential, or else I don't see any good sense in marketing it.

i agrea, see lots of crappy things and the price! It even has a knife that sure looks like one that failed during use and opened my hand up during that failure...

It probably is overpriced, but there are plenty of folks who won't take the time to put together one themselves.

I figured up the value of my his and hers BOBs the other day and was surprised to find that each was about $400 worth of gear, not counting tax, S&H and my time. And I'm not done...

Very true, anotherinkling, but if their life depends on it, it should at least better be a good quality kit for the money. Also remember our time is something that other people will not value like we do. If you count your time up trying to make money like that, you will have a hard time making money.

Watch out for the Winchester multi-tool. I've seen a number of them, and thier best components are solidly in the class of "suck".

Shame on FN for pimping one of thier best brand names like that.

Lets see.....
1 leatherman wave, $70.
1 basic Silva or Brunton compass, $10
1 Ritter PSK $30.
1 Pocket Boy folding saw. (Small), $10.
1 poncho, $20.
1 basic mess tin. $10.
2 basic water bottles. $20.
20 meters cordage. $10.
1 first aid kit. $20.
Food, to personal taste. $10.
1 Daysack to carry same in. $20.
Total cost, $230.

You will note that all the prices, assume that you go for the finest quality items available. I am quite certain that you could do it for somewhat less. A very jammy individual might even do it for half that price. <img src="/images/graemlins/wink.gif" alt="" />

Feel free to [censored] about my prices. <img src="/images/graemlins/smile.gif" alt="" /> And the bit's I have missed. <img src="/images/graemlins/blush.gif" alt="" />

Ditto - el cheapo el crappo - think of the poor souls who will buy this - store it & then find out later when they need it how pathetic the quality is...