Great thread. IMO and as has been mentioned already the media bias against those who are preparing is high on the list of why people don’t. Not only do you have your movies like Mad Max & Waterworld, but also even the cartoon movies like Ice Age make those who are preparing for the worst look like we are nuts. If you’ve seen that movie & you are into preparing you are represented by the DODO birds. (My kids love that part by the way) Of course “It’s too expensive” and Laziness are also high on the list, but at the top has to be “It won’t happen to Me”. That has to be one of the biggest flaws in human thinking – why else would thousands of normal people climb behind the wheel of a car drunk every weekend?