I once had a similar item, called a "quickdraw" tent. It held four people, and was rather nice. However, it did indeed "pop up" just like you would expect, but it had almost no strength. It still had four regular poles that you had to run though, just like any other tent.
My overall opinion is that if you needed shelter "right now" and there was no wind, it would be OK. But if you have to run poles and put up a rain fly, then it has little advantage over a regular tent.
Somebody else mentioned that it stores as a large disc. Make that a "huge" disc. Unless you have a van or truck, it is incredibly cumbersome to pack. It also takes up a large amount of space in a garage, especially since it won't fit on any sort of shelf.
For my money, a standard tent is a much better bet, as long as you practice putting it up once or twice.
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Darwin was wrong -- I'm still alive