I think you guys are ignoring the price.

Look at those that already come with supplies:
http://www.tadgear.com/x-treme%20gear/first%20aid%20kits%20main/amk_go_kit.htm

http://www.tadgear.com/x-treme%20gear/first%20aid%20kits%20main/amk_trail_kit.htm

Dont get me wrong Tenba and LowePro make great cases and I've been using their stuff for photo equipment since forever but they are on the expensive side.

Still they are stylish and functional and it is a good idea.