I use a small tobacco tin, sealed with electrician's tape. Its stocked with three Wet-Fire cubes, A spark-lite and tinder for same and a Mini Bic. I'm about to add some coughlans tinder as well when the my order gets here. I've tried to cover emergency fire lighting and general purpose. I carry other bits, like more wetfire cubes, blast match, swedish fire steel etc in my pockets as circumstances suggest.
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I don't do dumb & helpless.