I'd like to see some at least semi-reality based items. I think the prices are reasonable, the only way we see them drop is if they build a lot of it overseas, lower quality, or we get a LOT more people interested in survival equipment.

• Configurable Leatherman. I buy the parts and do the assembly (since it's made to be user-serviceable).
• Waterproof, Windproof lighter with pressure regulator that balances the fuel flow based on altitude/air pressure.
• Super-light, Flexible, and rugged configurable solar power panels integrated into jackets, packs, hats, and even tents. Maybe just make whole garments and equipment out of the the material since it's as light as air and as tough as Kevlar. Did I mention it can't look like solar panels?
• 100% coverage either via satellite or dirigible floating radio towers for internet, cellular, and radio relay. Go anywhere, stay connected under all circumstances.
• A super-loud flat whistle that's 2-3mm tall and less than 2cm wide. Length can be up to 7-8cm. Out of stainless, brass and plastic (blaze and glow). With a lanyard.
• More compact MREs without excess packaging.
• Instant Fire. I'm thinking a miniturized hand torch with an ignition button (with a safety that can be removed even with your mouth or without using fingers). Light it, it stays lit for 20 minutes on a propane fuel tank the size of a .25L Evian bottle.
• Integrated color OLED GPS/PDA/Cellular w/PTT(Nextel walkie-style)/FRS/GMRS/PLB/NOAA Weather Radio/Camera/MP3/FM/AM pre loaded with detailed mapping (shaded relief, topo, satellite imaging, and of course street maps) of at least 1 continent of your choice, survival instructions/videos. Oh, it can read altitude, barometric pressure, temperature, and has a non-electric backup compass. It's waterproof to 100m and ruggedized with a 48hr rechargeable battery.
• Super-light reusable, .25mil waterproof/windproof cloth shelter that folds tighter than current emergency blankets and reflects heat the same.
• Instant-deploy (spring or explosive charge) electric shock fence. Your walking stick when triggered shoots out a dome of electrified webbing that can cover you and at least half a dozen others. It may not stop all charging animals 100%, but will prevent stalkers and curious ones from getting close enough to harm you. Once zapped, they run for the hills. Even charging animals flee.