My wife is even selling them. She (with my help) is setting up a "romance and relationship" web store (woman stuff). This is one item in her "massage" section.

What could possibly be more manly than a bright red heart-shaped heating pad in your BOB? <img src="/images/graemlins/blush.gif" alt="" />

Any takers? <img src="/images/graemlins/grin.gif" alt="" />