While that isn't a bad price for a stocked kit, but the quality of there products isn't that great. For a traditional EMS kit I prefer Conterra and SRP although Ironduck kits are nice. For field EMS kits, Conterra makes some great kits but my CamelBak BFM with medical insert is my favorite so far (although I'd love a LBT Training/Coverage bag or Field Medical Bag)
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"Trust in God --and press-check. You cannot ignore danger and call it faith." -Duke