I would love to see some testing on the different ferro rods. I suspect they are all made of the same material and all work the same.
In my experience the biggest determination in effectiveness is the user and the scrapper. I worked with most of our Pack last weekend with Coghlan's Emergency Tinder and several ferro rods and our Troop a few weeks ago using pitch-wood and several ferro rods. They all make good sparks and they all made fire.
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Thermo-regulate, hydrate and communicate.