I think user dedication to the ETS Forum, as place to learn from knowledgeable sources, could work. Some will want to gather their information elsewhere rather than pay $12 per year for a pay-for forum. So, in order to ask for money, those fellow forum followers (FFF?) will also need to recognize the benefits, and all say yea or nay.

Personally, I know of no other site that has a determination to stay focused on the subject of readiness and survival. Therefore, I would gladly pay $12 a year for this site.