We wear a kind of tan, but here's what we do at the schools.

Every year, we go to the schools, and all the kids meet me as a regular guy. Then we pass around my SCBA mask and let the kids see what it looks like. Then I gradually gear up and they see each step. Then I do a crawl with air on, and I teach them to respond when I yell "FIRE DEPARTMENT! ANYONE HERE?" to yell back "HERE I AM!!!" and I pay "deaf" and over and over, I get them used to responding.