Chris: I think this is one of the more important threads I've seen on this forum.<br><br>As you point out, safety/security is a tough sell. I'm a computer security consultant by profession, and even after September 11, it's difficult convincing companies to pay for something like Security Awareness Training, whose benefits are intangible and invisible. I'm also a Wilderness First Aid instructor. I set up a course at the company where I work; out of over 100 employees, I got 4 people to sign up. (Two of them were a married couple, an employee and his wife; the wife had broken her ankle while out mountain-biking a year or so ago, and had to be carried, in extreme pain, over a mile to the trailhead. Of the other two, one slept in and missed the second day of the prerequisite course and may be having second thoughts about the WFA course this weekend.)<br><br>When I gave a talk on Wilderness Survival and Being Prepared to a group of fellow pilots a few years ago, my PSK took up a large ziplock bag. The reaction from more than one of the pilots was "I don't have room for all that stuff." (To be fair, several of them came up to me afterwards and asked for the ISBN number of the SAS Survival Guide I showed in my talk, or asked where I had bought it.) <br><br>The bottom line, I think, is that most people see a PSK as an expendable item. Showing them a PSK that can be put together from household items and fits in their shirt pocket is far more valuable (to them ;-) than bragging about the latest $800 acquisition for your toy collection. :-)