I'll play <img src="/images/graemlins/wink.gif" alt="" />

Angelina Jolie
Milla Jovovich
Michelle Rodriguez
Lexa Doig
Natalie Imbruglia
Jessica Alba
Natalie Portman
Halle Berry
Denise Richards
Eliza Dushku

Rowr...

Ok, for real though... it really depends on my environment. If I had a choice, I'd center the items around the environment; a hammock for the jungle for instance, because sleeping on the ground is a bad thing (tm). Also, duration is important too... I'd pack differently for a week than I'd pack for a year! For long term survival, things like vitamins and items that won't run out of juice become really important. Magnesium firestarters look more and more attractive, as do those shake up flashlights and/or solar powered rechargers.

If I don't have a choice... well, as long as the 10 items cover the basics (which I suppose is the point of this whole thing) then they're fine. Which 10 items will vary depending on who you ask obviously... I'd give my input, but then there's the issue of what's "cheating" and what's not, and frankly I doubt anyone particularly cares what I perfer <img src="/images/graemlins/tongue.gif" alt="" />