I’m afraid I have been part of misleading the readers about burn treatment.  Water-Jel Burn Jel is wonderful but there is a reason:
The Web article Men’s Health listed “The 20 Best Medicines for Men.”  They listed Solarcaine as their best choice.  This has 20% Benzocaine.  REI sells a spray called “Burn Spray” that also has Benzocaine.  It does not work very well.  There was a boy that burned his hand on a campfire rock.  Also one of my sons burned his hand and I used this spray and they both said it did not help much.
Water Jel Burn Jel has 2% Lidocaine HCL.  I used this on my sons and it worked great.  My big first-aid kit also has a pump bottle of “burn spray” that is also 2% Lidocaine.  I also used this on one of my sons on a different occasion.  This also worked great.
Any “burn” product with Benzocaine will not work well.  Any “burn” product with Lidocaine will work very well.
The point I wanted to make: use Lidocaine for burns.   
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Thermo-regulate, hydrate and communicate.