Yow. I didn't know that.

Ads are about the least hassle way to make money on a site. ETS gets lots of clicks per day. That could really ad (ahem) up. <img src="/images/graemlins/smile.gif" alt="" />

Depending on how easy it is to insert custom html into the forum pages, Doug could be serving up google ads in a day. After google crawls the site, we might get fairly specific (and maybe, maybe, even useful) ads popping up. Several retailers are mentioned by name in the archives. I would guess this would help google figure out which ads to present.

The merchandise is a great idea. I'd like an ETS bumper sticker, myself. (No, not for the bumber... for the laptop! <img src="/images/graemlins/smile.gif" alt="" /> )