Merino wool is a great material to keep you warm & dry. I don’t mind the extra expense especially for socks. What’s the point in a top line boot if the socks don’t perform as well? Top line clothing, of course, is not for everyday wear. I can’t afford it. They are used for strenuous outdoor activities or standing around ice fishing…

As for organic cotton, I don’t think it has different properties from regular cotton. I believe it is an environmental choice.