I'd say that is a great start. There are some quality items in there that I keep in my own very carfully thought out BOB, such as the mainstay rations. It's ofcourse difficult to tell based just on the pic since some items are difficult to identify, but as far as I can tell there is nothing in there that could actually make a situation worse so you're doing quite well from the get go. I'd say youre already 10 steps ahead of the average Joe with that BOB as your sole means of preparation. That fact that you bought it and you're posting a thread here to ask about it means that you have a survival mindset and are actually thinking ahead of time about how to prepare for and survive a disaster and that in itself is worth a lot!
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Learn to improvise everything.