I originally was more interested in these as a novel, fun and unique firestarter...but the more I use it the more I think it may end up being called upon as one of my favorite alternatives to a match or firesteel.
I can see advantages in high wind were a match is difficult but an ember in a tinder nest works best.
Time really will tell, however right now I can say it is a finely made tool with very high reliability...better than some lighters I own.