These are the new imported strike-anywheres...Penley's from Chile that SgtMike posted about a while ago.
Hmm, a seach for "Penley" on this forum only turns up this thread (yes, I clicked "all posts"). Is there somewhere you can mail-order these? None of my local camping or grocery stores I've checked has any full-sized strike-anywhere matches. The only ones I've found are the mini ones at REI.