What a load of BULL!

example:
"Did you know, that every single day thousands of hunters, fishermen, campers, hikers, soldiers... like YOU disappear forever (never seen again), get seriously hurt, wander aimlessly - crying, are overwhelmed with FEAR & PANIC, enter the food-chain, die horribly... in wilderness environments! Many will panic, give-up and die cause they're clueless!!! WHAT ABOUT YOU? Insure a lifetime of guaranteed safe outdoor ventures with HUNDREDS of advanced life-saving survival secrets at your fingertips 24-hours a day Anytime Anywhere on Earth! ADVANCED life-saving survival secrets you'll use Anytime Anywhere on Earth to survive backyard, unforgiving wilderness, and hostile battlefied environments!"