I think a cell phone and whistle for sure would be handy! And yes, never use the elevator in a fire! They are often out of service and the shafts are natural chimneys for smoke.
Hard to imagine that you could be in a populated building stuck in an elevator and no one would notice! Lawsuit!!
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No, I am not Bear Grylls, but I stayed at a Holiday Inn Express last night and Bear was there too!