I thought you Americans were all in favour of capitalism.
No, it doesn't come as a great shock that magazines survive by advertising, and sometimes that influences the content of their stories. The same can be said of newspapers - if your readership is primarily PHRASECENSOREDPOSTERSHOULDKNOWBETTER., and you start running editorials that are seen as pro-PHRASECENSOREDPOSTERSHOULDKNOWBETTER., you're going to lose business. Lose enough business and you go out of business. Sometimes this is the price of being true to your principles.
That being said, at least Backpacker acknowledges from time to time that the wilderness is a dangerous place for the unprepared (or, as we prefer to think of them, the terminally clueless). I haven't looked at many other outdoor magazines but I suspect many of them avoid any mention of the words "survival" or "stranded" lest it scare away potential customers. (Not the climbing magazines, because mountain climbers thrive on the notion that they're risking death with each step.)
Yeah, they've had some stupid advice from time to time. They also had a reasonably good (IMO) article by a female editor who took a survival course with Cody Lundin.
This contest is rather silly - if anybody rates a compass or water filter as being more important than either a knife or a lighter, then I'd have to say they're either being deliberately "creative" in order to win the contest, or they're - well, terminally clueless <img src="/images/graemlins/smile.gif" alt="" />
But - and I think this is important - the exercise of coming up with a "winning answer" may just prompt some people to think twice about going for a day hike without ALL OF those six items. Remember, this contest is not necessarily aimed only at us die-hard mountain men and women, but at the Jo tourists who set off up the Matterhorn in a bathrobe and carpet slippers.
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"The mind is not a vessel to be filled but a fire to be kindled."
-Plutarch