I've actually been through SERE school and there's a difference between not wanting to be found and evading (someone or many) pursuing you.

Although there are many principles and concepts that are the same in terms of leaving clues to your presence, the end results are vastly different IMHO and depend tremendously on the situation you're facing.

Generally: On one side, you don't want to have any human contact or discovery of your presence....on the other side, you don't want to have contact with a certain group of people. Its very common while evading to be forced to rely on help from "friendlies" or sympathetic locals. Its just not easy finding them. Other strategies include "blending in" so as to not appear out of place. I think the key to not being found at all is knowing your environment/location.

Several different movies come to mind on this subject -- you get the idea on the subtle differences between evading and not being found (although I wouldn't necessarily follow "Hollywood's idea" on what to do).
The Fugitive
Behind Enemy Lines
Enemy of the State
Red Dawn
Collateral Damage
The Bourne Identity
Predator
The Terminator
and many more....

I think its harder to not want to be found versus evading an enemy -- its a matter of knowing what you're up against (Think of The Truman Show -- betcha Jim Carey's character never saw that coming!) and the tendency to want to stay put versus evading where you tend to be constantly on the move towards a specific goal of freedom likely at a known location.

FWIW: I actually have two sets of gear I keep. One set is for "being found" which includes the brightly colored version. I keep that in one place. The other version is stealth oriented (sight, sound, and smell -wise) and kept elsewhere.