That's odd. When I went to their site I found this description (sorry, unable to post actual photos, etc.):

Camping, Hiking & Backpacking Camping & Hiking Accessories First Aid

Adventure Pocket Survival Pak

Essential for anyone heading into the outdoors
Buoyant, waterproof pouch includes everything from fire starter to fishing gear
Waterproof survival guide provides practical instructions for kit use

Essential equipment for anyone heading into the outdoors – even for just a few hours. Buoyant waterproof pouch holds: rescue whistle, signal mirror, 20 mm survival compass, fire starter and tinder, duct tape, scalpel blade, stainless-steel utility wire, magnifying lens, nylon cord, fish hooks, sinkers and snap swivel, heavy-duty sewing needle, aluminum foil, pencil and waterproof notepaper. Additionally, a waterproof survival guide offers practical instructions for using the kit. Imported. $27.00