That's a good one ....   <img src="/images/graemlins/grin.gif" alt="" />
As for EVIAN read backwards, I never thought of it.
It proves, if necessary, that there are indeed some  cunning and inventive french business men ...  <img src="/images/graemlins/grin.gif" alt="" /> 
And let's say naive consumers can be found everywhere....
 
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Alain