An "emergency kit" that doesn't even have a book of matches, let alone a Sparklite/Blastmatch/Ferrocerium rod? I think I'll pass.

If you read the list of contents, it's basically a First Aid Kit in a container made of reflective material. Nothing about starting a fire or signalling for help (except for the "world famous life jacket whistle").

I don't even need Doug to review this one for me <img src="/images/graemlins/wink.gif" alt="" />