Hand a person who knows nothing about a fire lay, how to prep tinder, how to find natural tinder, how to shield a fire from wind, etc a ferro rod, Bic, or propane torch.
Tell them to start an effective fire. I'll wait.
You know the rest.
Learn something about a skill, or God forbid practice that skill by working it?! Heaven forfend! Too much effort.
It's easier to just read posts on internet survival forums and call it good.
The problem with the SW radio is that it is not that obvious that you may need some knowledge and actual practice for operation. The expectation is that the radio is basically plug and play. For many it is just throw in your BOB and call it prepared. I am willing to help people in real live on that topic. Some do not need help. Those how would are mostly in he line of "Itīs a radio. Turn a knob and it makes a sound. How hard can that be?".