Yeah, potentially creepy stuff. We're probably at the point where an a Google AI can do that automatically.
Itīs creepy. Itīs more machine learning than AI. When you have street view where the pic was taken, ML can locate it for you. When itīs trained well, the results will be fairly accurate.
OTOH the same technology brings suggestions like "You added a baseball bat to your shopping cart. Do you want to add a balaclava?".