You are absolutely correct about the metal container. Just a couple of comments from their survival tools discussion.

They emphasize that in a recent year the National Park Service conducted 2600 SAR operations. The NPS administers over 400 different units which in 2016 received over 30 million visits. That amounts to 0.0000866 SAR ops per visitor. Feel free to check my computation, because math is not my strong suit, but the parks are reasonably safe, especially if you are knowledgeable about hazards...

And further along is this horrendous gem on paracord:

"A paracord, or a small, strong rope, can be used to traverse steep terrain, build shelter," etc.

Following that advice will get you killed!! Paracord has no application in any life support situation. Climbers recognized this years ago when paracord became readily available, leading to statements about the dangers of paracord in climbing magazines and publications like the annual survey of climbing accidents.

The absolute minimum rope would be at least 8mm in diameter, and that only for certain specialized situations - at least 9mmis much better. We are not talking hardware store grade, but specialized designs for mountaineering and caving (very expensive).

This claim alone convinces me that these folks are totally ignorant of the correct application of the garbage they are selling.

Paracord does have legitimate outdoor applications, to be sure. it makes good shoe laces and zipper pulls. It is great for lashing in applications like shelter building. Some varieties include a thread that makes quite decent fire tinder.

Rant off.....