Who pays for the cost of these rescues??

If folks get hurt and need rescue I understand it, but these folks appear to just be unprepared and thus lost.

A Garmin GPSMAP 64st with U.S. topo maps costs only $260 online and can easily help them get unlost. The GPS and topo map will shown them where they are, the electronic compass will tell them directions, and if they would capture important local waypoints before heading out they should be able to find their own way.

I'll bet the helicopter rescues cost more than $260!!