Its kind of an odd looking thing, but I've come to like the Storm Candle Lighter over other lighters (Bic, Solo Storm, ...).

It has a pull-out extendable tube which makes it much easier to get the flame into the tinder bundle (usually lots of little twigs smaller than a match with a piece of Vaseline covered cotton ball in the middle).

It provides a Bic-like soft flame, which may not be so wind-proof, but its easy enough to block the wind while lighting.

It also may not operate well at altitude, but in the midwest I'm operating at all of 800 feet above sea level, so its just fine.

https://www.rei.com/product/833843/solo-camping-lighter.

I always carry a waterproof case with fresh strike-anywhere matches and a ferro rod too, but the lighter pretty much takes care of all my fires.