I guess the shipping works out if you buy a whole bunch of stuff at once. If you buy the light direct from photonlight.com it's around $20 with free shipping, works out about the same as paying the big shipping charge from that other place.
Craig, note that funny string of letters in the URL (Wmb...) is the shopping cart ID. Please edit it out--as it is, everyone who clicks on it will get the same shopping cart, which can cause various problems. Anyone who had this happen, delete your browser cookie from that site and try again.
I just visited again and found one of the shipping options is first class mail at $3.95, total of $16.90. Still kind of steep but not as bad IMO.
The Freedom is a real nice light but I think the $1.00 Countycomm lights, while not as spiffy, make paying $12.95 for a coin cell light kind of a weird proposition.
Nonetheless I couldn't resist the cute green Photon II with the Spyderco logo that's available with the Jester. I have the Jester/Photon II combo on my keys and it just looks great.