One of the paradoxes of successful rescue units is that they raise expectations and some folks (way too many) conclude that they can wander blissfully about the hills because Mountain Rescue Group XYZ will unfailingly spring to their aid.

I actually had an individual who we rescued tell me that he would not have been on the trip he almost completed if he hadn't known of our unit and our history (which by that time had several successful endings- wasn't always that way).