WOW! They'll probably take a financial hit but good on them, PR stunt or not.
I don't know about that. A lot of retailers do very well on their web sites and make a lot more sales online than they do at the brick and mortar shops. REIs website is one of the best for outdoor retailers.
I applaud the corporate decision to protect the sanity and even the life & limb of their employees from the ridiculous herds of people. The employees can serve the company better by doing basic chores and restocking the store.