I am not all that impressed, especially if one is preparing for the aftermath of an earthquake. This might be OK as some sort of BOB, but preparing to flee is not always a rational response to an earthquake. For one thing, fleeing may not be feasible, if indeed possible, after an earthquake.

I almost always have a problem with preassembled kits; this one includes some things that I would not include (light sticks, for example). For another, I definitely prefer a headlight rather than a generic flashlight. I am sure we all have our own choices and will be more comfortable if we rely on them rather than an arbitrary choice based on the need to assemble a profitable package.