this go's back to ads I recall in 1960's outdoor magazines.same thing a balloon and a helium cartage.the ad even had a drawing of a lost hunter waiting for rescue with the balloon above the trees.
It goes back even further than that.
I've traced the idea back to at least 1906.
Here's a list I compiled of 100+ US patents on distress signal balloons,
with links to each and a short description of most:
100+ Distress balloon patents as part of a
Feb. 2006 Survival Balloon thread on ETS. There's a lot of good material in the 2006 thread above, but the idea never seems to take off <heh>.
BCB
pushed one in 2011, but I haven't seen any sign of that one since.