In some situations, wearing a Rolex could have negative value for survival. Wearing a Rolex says "I have money" and/or "I am important". If you were a bad guy looking for a target to rob or kidnap, who would you select? The guy wearing the Timex watch? ..... Or the guy wearing the Rolex?
On the other hand (sorry) you might also be able to use the Rolex to buy yourself out of a situation. It could go either way depending on the circumstances.
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