It's a great bag for a 70-200,snug fit, well padded, and it doesn't look like a normal lens/camera bag with a $2K lens in it.
I agree.
My camera bag is a Northface Basecamp duffel that looks like it should hold smelly sweatpants. I don't use the stock LABELLED shoulder strap. I carry my equipment using mil-surplus load bearing belt and my strap for my tripod is paracord wound up in a ranger-sling.
Other than the camera equipment itself [nothing I can do about that!], the only thing that comes from a camera store is a small bag used to carry the flash. Everything else looks like JUNK.