Let me say from the outset that this is a very good looking knife. It would be a fine tool for survival to be sure. That said, I'm obviously not the target market for such a blade. I'm a pretty hardcore steel geek, and I loath 8CR13 MOV. I've never once got an edge I was satisfied with on that steel. Again, just putting it in perspective that I'm not knocking the product, only that I prefer a little more "upscale" steels.
However, I think it will fill a necessary niche for many folks. There are very few good quality knives in the general size/price class of the original PSK knife. At this size there are some great knives (eg ESEE Izula) but not at the price of the new Ritter.
I think it will be a hit. Eventually I'll probably have to get my grubby paws on one!
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“I'd rather have questions that cannot be answered than answers that can't be questioned.” —Richard Feynman