...The Newcandescent Inspiration
Larry Birnbaum said that he owes the idea for the Newcandescent light bulb to the many customers of his Light Bulb Store located in South Hackensack, New Jersey. When customers became aware of the Federal Law that would effectively ban incandescent bulbs, they started hording incandescents by buying in bulk. Larry says,“We are all somewhat addicted to the incandescent lightbulb and that soft warm glow. It is a very soothing and calming color of light." Larry went on to say that, "the inspiration to continue to manufacture the long-lasting (10,000 hours) rough service Newcandescent bulb that satisfies all federal requirements, is simply the result of what customers continue to want."...