To be fair its made to serve the specs of the military and their ideas of survival not our flavor of the month ideas. I may get one because I like the gimmick and the price seems to be going down. That said I'm up late trying to find a more rational alternative. The Vargo Bot container is cheaper, holds more and has a more useful shape for digging and cooking. But it probably wont fit in a pocket or on web gear comfortably. And so the never ending survival kit container debate goes on. Lucky for us.