Casio AWG-101 - I bought it 4 years ago now, and it's probably the best watch (for me) I have ever owned.

It looks very much like this one:

http://www.amazon.com/Casio-Mens-AWGM100...shock+awg101-1a

It's Solar, and unlike a lot of solar watches, has no problem charging even under indoor florescent lighting.

It's atomic - I never set it. It handles Daylight Savings time perfectly, it even adjusts the analog hands to match.

It has a back light that not terribly bright, but good enough to see what time it is in the dark.

It's rugged. I wear it every day. I work on cars, I work, sleep and play in this watch. So far, it's been completely bulletproof, and at $130, I'm not overly conscious about it getting beat up a little.

It's water-resistance to 660 feet. I've never had problems with water getting into this watch.

The lettering on the outside is still as good as the day I bought it, it NEVER wears off. The crystal is protected by the case, and to this day, I have yet to manage to scratch it.. even working on cars from time to time.

When it dies, if it dies, I'll replace it with one just like it if I can.